June 24th 2013
The Joshua Principal. Leadership secrets of selling. Tony J. Hughes
The Joshua Principal. Leadership secrets of selling. Tony J. Hughes. 2013. ISBN 9780646503409. This could be a nomination for b2b sales book of the year. The author uses a story to communicate the growth of individual sales skills and attitudes. Thus it is a very readable and easily digested text. However I only recommend this book to the serious salesperson determined to be in the top 5% – if you have not the ambition nor aptitude to do the work , go back to the football game. The premise is bang on and supremely current. The process is easy to remember and straightforward to learn. I would recommend this book to all sales schools that want to turn out high performers. Perfect for a cross country plane ride.
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Category: Sales, Sales Effectiveness, Sales Efficiency, Strategy
