Archive for the 'Sales Effectiveness' Category

Triage Sales Coaching. Shianne Sampson.

Triage Sales Coaching. Shianne Sampson.. 2020   A succinct guide to effectively coaching sales people.  The author references several well known sales coaches and puts them in context.  This is a solid book that works for newer sales managers/coaches.  Sales people are interested in books etc. that get the job done and this book will be useful. I liked his regular summaries and checklists,   Buy, read and go back to this book regularly

Marketing with Webinars. Get new clients in 1-hour per month. Tom Poland.

Marketing with Webinars. Get new clients in 1-hour per month. Tom Poland. 2020. ISBN 9780977503261.  Sub subhead. Efficient & effective alternative to seminars, conferences, & tradeshows.  At first, this book ( which is available plus resources at www.marketingwithwebinars.com) struck me as a bit over the top with sales hyperbola. But the author quickly drops into why does but with lots of details to do this.  His detailed marketing system is useful for many efforts needed today.  I quickly found this book to be very enjoyable and useful. In today’s non-contact world this is a good handbook on what to do.   A good read for any tech entrepreneur and market/sales department.

the age of influence. The power of influencers to elevate your brand. Neal Schaffer.

the age of influence. The power of influencers to elevate your brand. Neal Schaffer. 2020. ISBN  9781400216376.   I have read all of Neal’s books in the past  and enjoyed them.  I heard good things about this one, contacted Neal and he sent me a review copy.   He then followed up and asked how it was going.  Neal practises what he talks about in this book. The book is a clear blueprint for working with influencers, with great examples, guides and room for you to maneuver in applying this to your business.  I took pages of notes and checked into most of the web pages/apps he suggested.  The examples are key to understanding how to use this book,  but his thoroughness in describing strategy and execution will make this a read and reread guide to how to do this.  He even h=gives you a web address where he will keep updating this book, important in such a fast-changing market.  It is an easy read, but that does not mean you can treat it lightly.  I highly recommend this book

Virtual Selling. A quick start guide to leveraging video, technology and virtual communication channels to engage remote buyers and close deals fast. Jeb Blount.

Virtual Selling. A quick start guide to leveraging video, technology and virtual communication channels to engage remote buyers and close deals fast. Jeb Blount. 2020  Wiley. This book was getting quite a bit of good press so I asked Jeb for a review copy. It came a few days ago.  I have read several of Jeb’s very useful books and I like the work he does.  This book does not disappoint.  Part of good sales technique is being efficient (do the right things) and being effective ( do them at the right time)  Jeb covers both of these very well. His ideas and guides are very current and much of what we do with present clients is contained here. A bonus is the plethora of online resources available to buyers of the ebook.  This is very good value and the content is presented in an easy to assimilate and use style.   Buy this book, read it once and then read it again. get to work.  Your commissions will soar!.

Virtual Selling. How to build relationships, differentiate, and win sales remotely. Mike Schultz, David Shaby, Andy Springer

Virtual Selling. How to build relationships, differentiate, and win sales remotely. Mike Schultz, David Shaby, Andy Springer.  2020. ISBN 97817348839.  In a time of virtual selling along comes this  book from the RAIN group with very timely advice.  They are quite experienced in selling and as a consequence they do a very good job.  Plus there is a ton of related tools/content on their website to help sales managers implement.   I like how current their thinking is wrto sprints etc ( Agile in the sales process)  Quick , easy read but very dense with useful content.

Serve,Lead, Succeed! How servant leaders are reaching breakthrough sales. Max Cates

Serve,Lead, Succeed! How servant leaders are reaching breakthrough sales. Max Cates. 2020. ISBN 978-1-64718-615-9. I have a lot of time for books by this author.  This is the third book of his I reviewed and as ever, he is right on the front edge of sales leadership writing.  With the COVID pandemic I am working with many companies who are having a real struggle in this different marketplace.  WFH puts a traditional top down sales model out the window.   You need sales reps to be more independent, assertive and confident enough to take ownership of their success. I like the servant leadership model (Simon Sinak) and have been using it in our sales consulting practice.  Max’s book now gives me something to give to the sales leaders so they can recognize themselves and see how this approach will help them.  I really took my time with this book as it deserves a thoughtful read.  Could be a nominee for sales book of the year.   Buy it, read it and read it again.

Stop Killing Deals. How to avoid deadly assumptions and achieve sales excellence. George Bronten.

Stop Killing Deals. How to avoid deadly assumptions and achieve sales excellence. George Bronten. 2020.

The author has really hit to the core of much that causes sales initiatives to fail.  I agree with his three false assumptions:
Salespeople are born, not made..
Salespeople are disciplined..
Buyers and sellers are logical.

From these is built a solid argument on how to make things better.  A rigorous and proven sales process model with resources, better coaching from sales management and getting away from a reliance on CRM systems that have false assumptions.

The author also provides a plethora of useful tools to help an organization transition to to better way.  Along the way you learn a little bit about his product Membrain.   Its all good. I recommend this book.

Gap Selling. Getting the customer to yes. Jim Keenan

Gap Selling. Getting the customer to yes. Jim Keenan. 2018.  ISBN 9781732891012.  Quite a useful read. The author makes a strong point that the sales discovery should be over one half of the sales process.  He feels that sales process problems could be reduced if discovery did a better job of extracting present status, desired future status and the gap between.  This book details what salespeople and managers can do to improve their sales process. This approach is very aligned with present ideas on value selling and managing as coaching.  Lots of  case studies and real world examples greatly help your learning.  Good use of your time.

Podcast Prospecting. The ultimate guide to winning high-ticket clients with a podcast. Steve Gordon.

Podcast Prospecting. The ultimate guide to winning high-ticket clients with a podcast. Steve Gordon. 2020. ISBN 978-0-9904941-2-6.

Quick but valuable read. The author has been successful in driving leads to his service business with podcasts. If you are thinking about this method, are already using podcasts the book provides some very useful ideas and methods. Very much a practitioners book; it is clear, concise and right to the point.  Wish there were more authors like this .

Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay

Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay. 2019. ISBN 9781642793734.  Called the Pitch Whisper, the author does lay out a smart method for making pitches and presentations. This fits very neatly into ABM and Value Selling methodologies, by reminding the reader to focus on value (impact) to the audience. Its not we but you.  Good case studies and relevant quotes, plus a very readable text makes this a valuable adding to your sales tool-belt.  A read it in one go – its that concise and good.