January 14th 2013
The Journey to Sales Transformation. 25 Axioms for becoming a Trusted Partner to your Customers. Bob Nicols Jr.
The Journey to Sales Transformation. 25 Axioms for becoming a Trusted Partner to your Customers. Bob Nicols Jr. 2011. ISBN 9781466388550. A sales parable that talks to the sales manager/CSO. The teaching power of these stories is strong and effective. If you are the type of person who appreciates “stories” that teach, then this is your book. The points the author makes are very true and he does a great job at showing where today’s sales organizations go off track. I appreciate his point on the need for process, structure and people in sales. We see poor process to be at the root of most poorly performing organizations. The summary at the back of 25 axioms (and the order in which you proceed) is worth the price of this book. Recommend to all high performing sales professionals
Related articles
- Sales Transformation: Challenging the Status Quo (business2community.com)
- 5 Axioms for Successful Sales Training Programs (business2community.com)
- Why Do You Sell? (rocketbuilders.blogspot.com)
- How to make your strategy more buyer-centric (mathmarketing.com)
- Does Expertise Hinder Your Selling Effectiveness? (blog-bizedge.biz)
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Category: Management, Sales, Sales Effectiveness
