Archive for May, 2019

Traversing the Traction Gap. Bruce Cleveland.

Traversing the Traction Gap. Bruce Cleveland. 2019. ISBN 9781635765748.  With a forward and collaboration with Geoffrey Moore this promises to be a very important book in the tech sector. The author and his group Wildcat Ventures has analyzed the getting to and through the Chasm in more detail  than ever before.  In our gotomarket practice we have seen the truths that Cleveland puts forward in many iterations in too many companies. A startup and young company should have this book handy through the several years and rough times that they need to weather.  Much of the necessary hard stuff can be planned for and mitigated if you follow what this book has to say.  It goes beyond MVCategory, through MVProduct to MVrevenue, to category lead then traction and scaling. The insights on the right team at all stages  is worth the price of the book.  This may become the tech book of the year.

Category: Agile, Finance, Innovation, Lean, Management, Sales Effectiveness, Strategy, Technology Industry

No Comments » | Permalink | Trackback URI

Jonas Jonasson. The Hundred Year old man (2) and the girl who saved the kind g of Sweden

The 100 year old man and further adventure s of the 100 year man. Two hilarious satirical books covering WW1 through to present day from the viewpoint of an adventuring Swede. The hero, Adam Ericcson, meets many notable, famous people during his life and even after he turns 100. It’s pure Swedish humour as well that pokes most puffed up people in the eye.
The girl who saved the king of Sweden.  Continued satire starting in South Africa during apartheid. The heroine is a smart, uneducated black girl who surmounts numerous odds and ends up with a crazy group in Sweden. All bets are off!

Category: Fiction, Politics_humour

No Comments » | Permalink | Trackback URI