Mitch Rapp series. Vince Flynn.  Flynn wrote a lengthy series of books featuring his character Mitch Rapp, who becomes one of the CIA’s ultimate weapons for the war on terrorism.  The books are fast paced, full of detail in and out of the corridors of power.   Flynn is equally harsh on legislatures, politicians, traitors and the  Middle Eastern terrorists.  Not the most politically correct author, yet he retains a belief in the power and competence of US military groups like Delta Force, Seal and Rangers . If you like stories action packed with lots of interesting characters, try this series out.  Flynn died at quite an early age.

Account-Based Marketing for dummies. Sangram Vajre. 2016. ISBN 9781119224853.  I am always surprised how this series of books does the job. Well written clear and concise , it is useful to the  all levels of ABM knowledge as a first read.   IT may downplay how much work this method really is and the importance of the very early work to success later on.  What the author decries today is very true and without a material change of approach by sales and marketing the waste of dollars and effort with continue.  ABM is not new, (I used to call it Key Account Management)  but it  can be very effective with the tools and approaches we know about.

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A Practitioner’s Guide to Account Based Marketing. Bev Burgess & Dave Munn.  2017. ISBN 9780749479893.  A very thorough treatment on the topic.  It would be my go to book for anyone wanting a deeper dive.  The numerous case studies  are well written and illustrate the point. Perhaps it is a bit too much on the very large companies as now the tools are available for this methodology to be used effectively by smaller firms.  Supplement this book with the steady stream of blog posts  on the topic and you will be all set. IMHO ABM is the way to go to make best use of your sales and marketing resources.

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