March 7th 2014
The Art of Social Selling. Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks.Shannon Belew
The Art of Social Selling. Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks.Shannon Belew. 2014. ISBN 9780814433324. A superb book from Amacom. It is really hard to write a book like this that can stay current. The author is good at this and has an easy writing style. I always learn a few now things and methods. She stays pretty true that social selling is another tool to add to a salespersons kit. She has lots of data already that shows that high performers will do even more business using social media and they are already there. As well she makes a good case for marketing and sales to talk about and agree on t buyer process and buyer persona. A good resource for sales pros and leaders. Failure to grab this tool set , likely will be part of why your company remains or becomes an also ran.
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- 4 Ridiculous Arguments Against Social Media Marketing From the C-Suite (and How to Respond) (business2community.com)
- Planning Your B2B Marketing Approach to Social Media: 3 Key Angles (business2community.com)
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Category: Communication, Content Marketing, Sales, Sales Effectiveness
