Archive for October, 2020

the cluetrain manifesto. the end of business as usual. rick levine, christopher locke, doc searis, david weinberger.

the cluetrain manifesto. the end of business as usual. rick levine, christopher locke, doc searis, david weinberger. 2000 ISBN 0736202444. This came out over 20 years ago after  Eric Raymond’s  The Cathedral and The Bazaar. What is insightful about re-reading the manifesto is to see so much of what was predicted has slowly come about.  Once again this proves the wisdom of the crowds as this document was put together from many thousands of conversations on the early web.  Yes, some of the references are dated ( As in no longer what they were) but the truth of this work is evident. The 95 theses are here

Read the whole manifesto if you can here.    I took away:

  • That markets were originally conversations and business is a conversation.
  • The pervasive web opens the web of secrecy behind business and govt so people can talk again to people.
  • People want to do a good job if you let them, and many enjoy making clients/customers happy.
  • There is another set of rules beyond the org chart ( those who get things done).
  • The future is the intersection of choice and interruption
  • Real people employ humour to connect
  • Hear the questions of the heart through the web
    • children talking to  children
    • who is this person really like?
    • poor connecting with the poor
    • listen to ideas in context
    • information is tied to what voice?
    • be smart not just Google it
    • which stories are worthy?
  • Bring forth the human story.

If you work in tech it is worthwhile to read this manifesto it is still valid and useful.

Category: History, Innovation, Strategy

No Comments » | Permalink | Trackback URI