March 17th 2014
Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand
Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand. 2014. ISBN 9780071816212. I first read Paul’s work when he came out talking about Word of Mouth marketing and his message was clear and powerful. This book takes it to another level . He has now worked with so many companies on this that the examples just fill the pages on how to do this well. He covers the field from marketing, selling, customer service and HR This book will make a believer of the most obdurate Luddite. Should be part of the C -Suite reading.
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Category: Branding, Communication, Content Marketing, Marketing
