Homo Deus. A brief history of tomorrow. Yuval Noah Harari.
Homo Deus. A brief history of tomorrow. Yuval Noah Harari. 2017. ISBN 9780062464316. The author wrote Sapiens, which detailed how mankind ( Homo Sapiens) become the dominant creature on the planet. In this well thought out book, he extrapolates where mankind may take philosophy, religions and the planet if following past processes, the present interest in AI, IoT, CRISPR leads to a logical conclusion. He hints at the potential in the exploration of consciousness ( as practiced in eastern mystics). The conclusion of the book extends a thought that if we do not want the “logical” end, that we may want to change things. The initial parts that extend the thoughts of Sapiens is thought provoking. The middle where he delves into more philosophies could be unsettling to many, but provocative. The ending is not necessarily dystopian , but one could go away thinking it. A worthwhile book to cause you to think and ponder
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Category: History
The Science of Selling. Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield.
The Science of Selling. Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield. 2016. ISBN 9781101993187. This is a lifetime of sales experience rolled into one terrific volume. The author has done all the hard work over several years to compile the scientific reasons behind successful sales strategies. In our firm we are very strong believers in knowing the mind and process of the buyer in driving marketing and sales through the building of trust. This author is firmly in this camp and has a plethora of examples of how you can make this work to dramatically improve your selling. Not just another sales book, this is must read for the sales manager and any sales person striving to be a high performer.
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Category: Lifeskills, Sales, Sales Effectiveness, Sales Efficiency
The Sales Development Playbook. Build Repeatable Pipeline and Accelerate Growth With Inside Sales. Trish Bertuzzii
The Sales Development Playbook. Build Repeatable Pipeline and Accelerate Growth With Inside Sales. Trish Bertuzzia. 2016. I can not say enough good things about this book. Yes it does a terrific job in helping a Sales Manager build, train and manage a high performance sales development team ( ie inside sales) . But the tactics, techniques and strategies are very useful by all sales people and sales managers. One you need on your much read shelf.
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Category: Sales, Sales Effectiveness, Sales Efficiency
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