Knights on the Road » 2016 » April - Noble Seekers in the World of Professional Sales

Archive for April, 2016

Content Inc. How entrepreneurs use content to build massive audiences and create radically successful businesses. Joe Pulizzi

Content Inc. How entrepreneurs use content to build massive audiences and create radically successful businesses. Joe Pulizzi. 2016 ISBN 9781259589669. This could be called the Content Bible on building any content based business. The author is a successful pioneer in this field and he knows how to make it work. The book is full of get to the point quickly content and a plethora of case studies and examples of how others have done or are doing it. With this book and the requisite hard work you are more than 3/4 of the way to a successful business. Having read his other books I am a fan, but you will find it a very worthwhile use of your time to get this book.

Category: Content Marketing, Marketing

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The Circle. Dave Eggers

The Circle. Dave Eggers. 2013. This book is part of a small but growing stream of writings about how AI /computer technology could evolve. Eggers envisions a creeping malevolence about what could happen if something like FANG ( Facebook, Amazon, Netflix, Google ) moved to become one incredibly huge wealthy company that would slowly take over pretty well everything so that no one person or action was anonymous. A good writer, the author does draw you in and strikes the right balance between today and what could happen. I appreciate that all the “innovations” mentioned started with the best of intentions, which through being monetized and proselytized could become The Circle. Good read for a cross country flight.

Category: Technology Industry

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A Knight of the Seven Kingdoms. George R.R. Martin

A Knight of the Seven Kingdoms. George R.R. Martin. 2015. ISBN 9780345533487. Martin has placed this story about 100 years before A Game of Thrones. So it has all the royal families and famous names the predate his bigger story. It revolved around the misadventures and adventures of a hedge knight Ser Duncan (Dunk ) and Egg (Prince Aegbert) his squire. Full of tournaments, fighting, and various Lord s and Ladies, it is a tale well up to Martins skills. We are given a bit of a foreshadowing at the end of perhaps many more tales to come of Ser Duncan and Egg. Easy rollicking read.

Category: Fiction

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The Power of No. Because one little word can bring, health, abundance and happiness. James Altucher & Claudia Azula Altucher

The Power of No. Because one little word can bring, health, abundance and happiness. James Altucher & Claudia Azula Altucher . 2014. ISBN 9781401945879. This book was referenced on one of the Timothy Ferriss podcasts. The two authors are well suited, he is a tech guy and she is a yoga instructor. Not surprisingly there is bit of Zen and some Stoicism in this book -= as it should be all truths being cross cultural. Good book for people who are stuck and or at across roads. I also thought it relevant to give to your angst ridden teenagers. Worth the read and despite having two authors , quite readable.