Tactical Pipeline Growth. Winning the battle for new business, Mark McInness.
Tactical Pipeline Growth. Winning the battle for new business, Mark McInness. 2020. ISBN 9780646819938. The author has put together a very practical, pragmatic book on tactical sales methods. He is also very organized and logical making this a good guide to building internal sales processes. You will still need a good idea of your ideal client, the types of language and content that works for them. As well you need good marketing chops to drive leads and traffic to work with. That done, this book will make sure you take the best care of the leads you work with. Worth any sales professional’s time to read this.
Category: Sales, Sales Efficiency
Marketing with Webinars. Get new clients in 1-hour per month. Tom Poland.
Marketing with Webinars. Get new clients in 1-hour per month. Tom Poland. 2020. ISBN 9780977503261. Sub subhead. Efficient & effective alternative to seminars, conferences, & tradeshows. At first, this book ( which is available plus resources at www.marketingwithwebinars.com) struck me as a bit over the top with sales hyperbola. But the author quickly drops into why does but with lots of details to do this. His detailed marketing system is useful for many efforts needed today. I quickly found this book to be very enjoyable and useful. In today’s non-contact world this is a good handbook on what to do. A good read for any tech entrepreneur and market/sales department.
Category: Marketing, Sales Effectiveness
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