Dark Horse. Achieving success through the pursuit of fulfillment. Todd Rose & Ogi Ogas. 2018. ISBN 9780062683649.  These are stories of dark horses, people who found their happiness and calling through often convoluted and  non standard paths. As well it is an analysis of the failings of our society to accommodate/ give people real choices and paths to fulfillment vs having standardized one size fits all programming for success.  This is a very important book that will cause you to rethink much that you have accepted about pathways to success/fulfillment.  It also reflects the growing drive for self actualization among today’s young people.

The Plant-Based Runner. Jonathan Cairns. 2019.   A short diary of one man’s growth in ability to run marathons and ultra marathons.  It is quite inspirational and follows his path. The plant based aspect is important to the author and you may find it. If you have any desire to be healthier and run more, than this book may get you off the couch.  The suggestions for food etc all seem to align with other plant based guides.

Crossing the Chasm. 3rd edition. Geoffrey Moore.   2014. ISBN 9780062292988.  We read the first edition (1991) when it came out and found it bang on and helpful.  It was time to reread it and the 3rd Edition reflects the work  Moore has done  ( and written about) with high tech companies in the last 25 years.  I was particularly interested in the subtle insights he gives wrto sales and marketing  jobs and personnel while moving along his time line. This reflects what we have learned about the types of people you need during the transition from Innovators/Visionaries ( Chasm)  through to mid majority ( The Tornado).  It is very useful for HR as well.  If you have not read it – and are in any way in a high tech company – do so immediately. If its been awhile since you read it – its well worth the reread. It remains a concise book to company success and although an easy read , it is full of deep insights.