The Store. James Patterson & Richard DeLallo. 2017. ISBN 0316395455. What if “Amazon” was not just a retailer , but became so much more in our lives?  Well “The Store” is that and more in a not so distant future.  A family decides to go undercover in a store managed town to discover the full story.  If you have a slightly dystopian view of the future, seasoned with conspiracy theories then you will really love or fear this book. A nice easy read yet it is pretty close to what could be truth if we get really lazy!

Malcolm McDonald on Key Account Management. Malcolm McDonald & Beth Rogers. 2017. ISBN 978 0 7494 8077 6.  MacDonald is a giant in the field of marketing  and is one of Rocket Builders goto authors when we need to really dig into a topic. This co-authored book is very readable, current and immediately useful to enterprise sales and marketing teams who wish to look at their markets strategically.  I liked the entire book as it did a very clear job on describing and using the three levels in ABM and then how to id where to use and apply KAM. The liberal  use of case studies and experienced practitioners to describe how to use all this was excellent.   I really appreciated the work in Chapter 3 on auditing how you were doing and mapping out where you could go. The author is diligent at asking you to use measures and metrics that can be used and are useful.  As well Chapter 5 is good at mapping value, how to apply measures and package it so it can be taken to your clients.   Well worth the modern sales and marketing executive and strategic practitioners time to read and use this book

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The Sky Below. Scott Parazynski cw Susan Flory.  2017.   The author is a medical doctor, mountaineer, astronaut and free diver.  He grew up living around the world and became very adaptable. His life story is thrilling, historic, and encouraging.  Its also an easy read. There are similarities to books written by other mountaineers, who are also driven black and white people.   A good four hour flight book.

Kitchen Confidential. Adventures in the culinary underbelly. Antony Bourdain. 2008.  Hilarious, cutting, pithy and all too true sounding this a book that rips the covers off kitchens and those who work there. The author makes no bones about his generations of obnoxious, dissolute, atrocious behavior. It seems to be all there.   You will come away with a new insight into the industry.

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