Mapping Innovation. A playbook for navigating a disruptive age. Greg Satell. 2017.  ISBN 9781259862250.  A delight to read that covers much of the innovative initiatives in recent history.  The final gem is the Innovation Playbook outline.   The writer takes his years of experience in IBM and other enterprises and marries it with current   You can easily marry this material with Lean working, Rockefeller Habits and other “quick ” business plan proponents  ( i.e. Gazelles etc)  and find out where much of these ideas came from.   I recommend it private and public organizations who wish to be better at supporting Innovation.   Its the truth and nothing but the truth.  Buy this when it comes out.

One Perfect Pitch. How to sell your idea, your product, your business and yourself. Marie Perruchet. 2016. ISBN  9780071837590. The author was a french journalist who ended up in Silicon Valley helping entrepreneurs at 500 Startups make better pitches. She knew that the key to success was to create stories that did the job, quickly and clearly. ( Can you see why I like to read books by journalists?) After years of this  she created her company , OnePerfectPitch and wrote this book.  It is a one stop read for how to tell the story you need to tell to an audience that is likely attention deficit.  I found it immediately useful and it continued that utility all through the book.  Good compelling read that is easy to digest and use. If you speak to more than a  few people in your life, you need this book.

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Power Up Your Sales.  Generate leads for high end sales through public speaking. Kathleen Gage. 2017. An interesting little book about how one woman developed her speaking skills ( Thanks Tony Robbins) and built a career from it.  The tactics and tips she speaks about are all valid and proven. If you are self employed or part of a small business, you can do much worse than being able to speak and share with groups.  IN our consultancies early days we were always speaking to different groups through the selling season and we still do.  Quite easy to read and get good value from this book.  Salespeople need to be able to do this at a high quality level.

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The 5 Rules of Megavalue Selling. How to communicate customer value and differentiate from competitors. Mark Holmes. 2017.  ISBN 9781619846234.  This is a good book on the topic of value selling. It hits all the relevant points, while keeping it very credible. The allegory style that will tend to hold a readers attention.  This is not a beginning sales persons training book , but it is a book on sales effectiveness. Should be on every sales managers desk.

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