Archive for June, 2002

Solution Selling. Michael T Bosworth

Solution Selling. Michael T Bosworth. 1995. ISBN 0786303158. Creating Buyers in Difficult Selling Markets. This guy has a deep and clear understanding of the sales process to the enterprise. Very proven and a welath of experienc went into this book. We like this book so much because it parallels the Rocket Builders Revenue Acceleration process so well. Easy to read, lots of examples and good proof fill this book. It may not be quite as easy as he lays it out, but this is definitely a bookshelf keeper. A bit pricey, but worth reading several times. we also like the New Solution Selling

Category: Sales, Technology Industry

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