Archive for August, 2015

WordPress. Pushing the Limits

WordPress dashboard interface

WordPress. Pushing the Limits.  Rachel McCollin  2013. ISBN  978 1118 597194.  For the experienced WordPress developer a guide to becoming better.  Not for the faint at heart or the rank beginner, this book is very useful in helping you develop your WordPress chops.

Searching For Bobby Fisher. The world of chess observed by the father of a child prodigy

Cover of "Searching for Bobby Fischer"

Searching For Bobby Fisher. The world of chess observed by the father of a child prodigy. Fred Waitzkin. 1988. ISBN 9780786754847    I recently  listened to a podcast with Josh Waitzkin , the subject of this book.  He has gone on to master many other activities since winning the world youth chess championship.  Quite an accomplished man.  This book is useful in getting into the mindset of the parents of any child with a gift.  You will recognize these parents anywhere.  I enjoyed the moments where the father ( Fred)  struggled with the angst of knowing that his child needed balance but how to find it in a single minded pursuit.  Parents wish the best for their children and will often do whatever it takes to help the child  gain an edge.   Well written and an easy read.

The Sales Acceleration Formula. Using data, technology and inbound selling to go from $0 to $100 m

English: A screenshot showing use of the sales...

The Sales Acceleration Formula. Using data, technology and inbound selling to go from $0 to  $100 m

Mark Roberge. 2015. ISBN 9781119047070.  The author was the first VP sales for Hubspot and this book details his methods and approaches in the stellar growth of that company. As a quant he is numbers driven and thus gives us a well-researched sales and marketing book that lays out exactly what to do, how to d o and why you do it. Then he presents a comprehensive metric approach to measure everything. This book has been missing from today’s inbound sales writing and fills an essential need. Plus his rigor in analysis goes a long way to giving sales a theory into practice foundation for even more analytical studies. I see this as helping sales gain academic respect for rigor and hypothesis testing.  A must buy for all sales management and stars who wish to go further.  Combines with Hacking Sales this would be the one two punch most companies need .  Perhaps the best all round sales book this year.

10 Rules of Writing. Elmore Leonard

English: Elmore Leonard, Miami Book Fair Inter...

10 Rules of Writing. Elmore Leonard.  2007.  A very short book by a prolific US writer of American cowboys, crime fighters and numerous others  He is as  terse as Hemingway and yet his points are useful for whatever fiction you write, long or short story