July 15th 2011
Social Media Sales Revolution. The new rules for finding customers, building relationships, ansd closing more sales through online networking. Landy Chase & Kevin Knebl.
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Social Media Sales Revolution. The new rules for finding customers, building relationships, and closing more sales through online networking. Landy Chase & Kevin Knebl. 2011. ISBN 9780071768504. Brand spanking new from McGraw Hill and very current. I am researching resources for a Social Media for Sales course we are presenting this fall. This one is a good fit.
The author has a great line at the end:
Your prospects have moved but left a forwarding address. That address is found in LinkedIn, Facebook, Twitter and the blogs they write.
The first chapters explain why the old outbound sales prospecting methods are giving lower returns. The book then shows the proactive sales person exactly how to leverage the new tools for 30 minutes a day to improve his sales numbers. The chapters on really using LinkedIn and Hootsuite are priceless. I was able to immediately improve my LinkedIn profile. As a result I had as best ever one day increase in my Klout score. The coverage of Twitter and Facebook is also valuable. Could be the sales efficiency book of the year for me. Most others have got this all wrong.
This is a must buy for the salesperson who wants to win.
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Category: Content Marketing, Lead generation, Sales, Sales Efficiency
