March 17th 2011
The Dragonfly Effect. Quick effective and powerful ways to use social media to drive social change. Jennifer Aaker & Andy Smith.
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The Dragonfly Effect. Quick effective and powerful ways to use social media to drive social change. Jennifer Aaker & Andy Smith.2010. ISBN9780470614150. This book is small but punches well above its weight class. If you want to do something that really matters, here is a tool that will help make it happen. A great line, ” Do not worry about not having a Facebook strategy, Facebook does not have a Facebook strategy.” The short section on effective story telling is worth the price of the book alone. It makes sense – using social media to do social good. As marketers, the authors can write and make your journey very enjoyable.
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Category: Marketing
