Changing the Sales Conversation. Connect Collaborate Close. Linda Richardson.
Changing the Sales Conversation. Connect Collaborate Close. Linda Richardson. 2014. ISBN 9780071823654. The author wrote Perfect Selling. which I liked for its easy highly informative style. The author continues to provide a high value product which reflects today’s requirements for a much closer matching between buyers process and selling process. In conjunction with Nicholas Read’s Target Opportunity Selling, a sales organization would have a highly effective framework to launch the sales group into a much more effective sales machine. Richardson brings a good light on selling on Value, which is needed for teams to not be beat up on Price. Top sales performers and those who want to be there should have this book on their desk. Her website still has useful resources
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- Linda Richardson: The Sales Secret to Building Customer Trust (blogs.salesforce.com)
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- CONNECT! Online Radio Show Welcomes Global Sales Thought Leader Linda Richardson to December 21 Broadcast (virtual-strategy.com)
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- The Only Book You Need To Read To Master B2B Sales Is… (fliptop.com)
Category: Management, Sales, Sales Effectiveness
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