LinkedIn Marketing Blueprint. 21 days to building an influential linkedin presence. Edmund Lee.
LinkedIn Marketing Blueprint. 21 days to building an influential LinkedIn presence. Edmund Lee. 2013. ISBN Edmund sent me this book to review and I am pleased he did. I have previously boiled down for my clients a four weeks to LinkedIn mastery checklist. However I intend to have them buy this book from now on. In an easy to read and logical style the author shows you what to do to get a strong LinkedIn presence. There are enough tips and ideas her to get you to put up decent pages that will perform well for you. The role of LinkedIn “expert” is a moving target as more people use the site and learn tips and tricks. My only quibble is that I get my clients to look at groups sooner , to see if there are relevant conversations that are going on in their space. I liked that the author looks at setting early metrics
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Category: Content Marketing, Lead generation, Sales, Sales Efficiency