Archive for March 28th, 2014

LinkedIn Marketing Blueprint. 21 days to building an influential linkedin presence. Edmund Lee.

Nederlands: Linked In icon

LinkedIn Marketing Blueprint. 21 days to building an influential LinkedIn presence. Edmund Lee. 2013. ISBN  Edmund sent me this book to review and I am pleased he did. I have previously  boiled down for my clients a four weeks to LinkedIn mastery checklist. However I intend to have them buy this book from now on. In an easy to read and logical style the author shows you what to do to get a strong LinkedIn presence.  There are enough tips and ideas her to get you to put up  decent pages that will perform well for you.   The role of LinkedIn “expert” is a moving target as more people use the site and learn tips and tricks.   My only quibble is that I get my clients to look at groups sooner , to see if there are relevant conversations that are going on in their space.  I liked that the author looks at setting early metrics