February 14th 2014
Maximize Your Social. A one-stop guide to building a social media strategy for marketing and business success. Neil Schaffer
Maximize Your Social. A one-stop guide to building a social media strategy for marketing and business success. Neil Schaffer. 2013. ISBN 9781118651186. I have been following Neil’s writings since the early days of social media and he never disappoints. I am calling this the state of the art book on social media . Its practical and thorough, with a good strategic focus. He takes you deep into how to make the best use of the tools and then how to organize yourself and your company on getting the work done well.Its a book for the beginner through to the polished professional – you will all get something valuable from it. At Rocket Builders we advocate a unified voice to all your communication traditional through to social. Neil has a very clear explanation on how to do that. He surprised me with his chapter on G+, its the 2nd largest social network , but it goes way beyond that with its implications on SEO. I spent an hour re-jigging my corporate and personal g+ sites and I am just getting going, following his ideas. As well he makes a compelling argument about expanding our use of YouTube, it is the second largest search engine. y eyes were opened wrto Instagram since the no of mobile content consumers continues to grow rapidly. Several of his points are echoing what was said in the Connected book. This is a valuable book for any business person, plus it is a pleasure to read it.
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Category: Branding, Communication, Content Marketing, Marketing
