June 22nd 2011
Launch. How to quickly propel your business beyond the competition. Michael Stelzner. #content marketing
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Launch. How to quickly propel your business beyond the competition. Michael Stelzner. 2011. ISBN 9781118027233. Wow.
So much packed into a reasonable read.
- How Stelzner built and drove to incredible success two completely different web businesses. White papers (http://www.stelzner.com/copy-HowTo-whitepapers.php) and social media (socialmediaexaminer.com ) From that comes online events, research papers, books and deep valuable content.
- More than a how to do it, he also shows you why things work, the details on how to build great content, and simple progressive methods to grow any business, and when to turn down the volume.
- Case studies, examples of best practice and personal experiences are threaded through this book.
- Plus he refers to lots of other great content you can use to grow your expertise and success.
If you market or sell anything- this is the book on todays methods. Its educational, thoughtful and inspirational. He is a good writer, so its a fine read.
I rate this a must buy.
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Category: Branding, Communication, Marketing
