November 8th 2010
Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.
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. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott. 2011. ISBN 9780470645956. This book is really on top of the real time marketplace, by the author right on top of this as well.. The premise was first, find put how the top 100 US companies are doing in the real time digital /social media space. So he sent out a request shaped around that he was writing a book on how companies are responding to this change in the marketplace. What a hoot – it was incredible the number of companies that he could not contact, or who did not respond. As well the ones who did respond were quite interesting, who, how soon ( minutes to hours to days) and the way they did (Personal, web form, take a survey, take a number and wait and so on). Meerman Scott then build a compelling up to date case on what to do, how to do it, tools to use and where the rubber meets the road on sales results. This gets my vote as the marketing PR book of the year. Its current, well researched and very well written. Every C-Suite dweller needs to read this one.
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Category: Branding, Communication, Lead generation, Management, Marketing, Sales Efficiency
One Response to: “Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.”
Thanks so much Reg! You nailed the most important finding in the book. The Fortune 100 stuff is fascinating.