December 21st 2010
Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert
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Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert. 2010. ISBN 9780470599266. The author is CEO of Mzinga which manages 2 billion conversations a month. There are so many books on this subject out there that how does one chose? This book is written for business people in many different businesses. The real world examples are powerful as are the numerous statistics.. Did you read about how Glaxo Smith Kline effectively open sourced the background on malaria fighting drugs? Of course he includes stories about the big guys like Google and Mountain Dew, but there are numerous small company stories as well. You can take the Social Skills online test to see where you fit in the scheme of things. The chapter on getting started and the ten pitfalls is particularly useful. If you are getting started on “this social media thing” this book is a good place to begin.
Related articles
- Barry Libert, on how social media empowers women in the workplace (smartblogs.com)
- Get Social: The Dragonfly Effect and Social Nation Show You How (adpulp.com)
- Why Your Business Should Consider Reverse Mentorship (mashable.com)
- Top 15 Recommended Social Media Books of 2010 (windmillnetworking.com)
- What CFOs think about social media (smartblogs.com)
- Customers and Employees in the age of Social Media (gautamblogs.com)
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- The Now Revolution. 7 Shifts to make your business faster, smarter, and more social. Jay Baer & Amber Naslund.
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Category: Management, Marketing
