Archive for December 13th, 2010

Content Rules. How to create killer blogs, podcasts, videos, ebooks, webinars. Ann Handley & C.C. Chapman

Content Rules. How to create killer blogs, podcasts, videos, ebooks, webinars.  Ann Handley & C.C. Chapman. 2011. ISBN 9780470648285.   Book 2 in the New Rules of Social Media Series, this book answers the question, ” So how do I make that good content I keep hearing about?”  It does a good job because of the real examples shown and the experience of the authors.  Their journalism experience makes this an easy to read, immediately useful book.  The point of view agrees with what our company sees as essential to client success in the Go2Market space.  This is a sales and marketing bookshelf keeper. Tell your friends to buy their own.

The 4 -Hour Body. An uncommon guide to rapid-fat-loss, incredible sex and becoming superhuman,Timothy Ferriss

Timothy Ferriss speaks at Google, May 2007. Ph...
Image via Wikipedia

The 4 -Hour Body. An uncommon guide to rapid-fat-loss, incredible sex and becoming superhuman.Timothy Ferriss. 2010. ISBN 9780307463630.  At 550 pp and pushing 3 lbs, this is not just a book, its a bible.  Timothy always delivers excellent value in his books, videos and blogs, with each page bringing another nugget – getting the job done, with the most efficient effort- in the least amount of time. His online  references add almost as much info again.  If you follow his blog, much of this has been there. But now the wealth of info is in one place with the logic and proof.  I can testify that his strength gaining workouts really work. He is also very generous with references to the experts in all fields.  If you have a Kindle this is the book to get on it – and then its with you everywhere.  Great vacation read, plus each section stands on its own.