Cutting for Stone. Abraham Verghese.
Cutting for StoneCutting for Stone.Cutting for Stone Abraham Verghese. 2009. ISBN 9780307357779. Set in Addis Ababa during Selassie‘s reign this is a trip back in time and a full dip into the Africa of the time , set in the world’s oldest Christian country. You lie the life of two twin boys, separated from Father and Mother, raised in a Mission hospital. Follow their lives into med school and training ( and weave in Eritrean independence and Marxist rule in Ethiopia.) One stays behind, one goes onto America . See the winding paths of their lives and how it all comes together in the end. A masterful story. Total enjoyment.
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Category: Technology Industry
Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert
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Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert. 2010. ISBN 9780470599266. The author is CEO of Mzinga which manages 2 billion conversations a month. There are so many books on this subject out there that how does one chose? This book is written for business people in many different businesses. The real world examples are powerful as are the numerous statistics.. Did you read about how Glaxo Smith Kline effectively open sourced the background on malaria fighting drugs? Of course he includes stories about the big guys like Google and Mountain Dew, but there are numerous small company stories as well. You can take the Social Skills online test to see where you fit in the scheme of things. The chapter on getting started and the ten pitfalls is particularly useful. If you are getting started on “this social media thing” this book is a good place to begin.
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Category: Management, Marketing
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