The 5 Rules of Megavalue Selling. How to communicate customer value and differentiate from competitors. Mark Holmes
The 5 Rules of Megavalue Selling. How to communicate customer value and differentiate from competitors. Mark Holmes. 2017. ISBN 9781619846234. This is a good book on the topic of value selling. It hits all the relevant points, while keeping it very credible. The allegory style that will tend to hold a readers attention. This is not a beginning sales persons training book , but it is a book on sales effectiveness. Should be on every sales managers desk.
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