September 12th 2014
The Social Employee. Success lessons from IBM, AT&T, Dell and Cisco on building a social culture. Cheryl & Mark Burgess.
The Social Employee. Success lessons from IBM, AT&T, Dell and Cisco on building a social culture. Cheryl & Mark Burgess. 2014. ISBN 9780071816410. Very thorough job on what the four firms have done in this space. A very useful book when you are a large firm looking to benchmark your initiatives. The early chapters give any company good ideas about how to engage your employees and the benefits of spreading the social work around. I appreciated their guidelines to help put bounds around what can be done. Good easy to read style.
Related articles
Similar Posts:
- The Now Revolution. 7 Shifts to make your business faster, smarter, and more social. Jay Baer & Amber Naslund.
- Maximize Your Social. A one-stop guide to building a social media strategy for marketing and business success. Neil Schaffer
- Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert
- Empowered: Unleash Your Employees, Energize Your Customers. Josh Bernoff & Ted Schadler
- The Art of Social Selling. Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks.Shannon Belew
Category: Content Marketing, Marketing