The Social Employee. Success lessons from IBM, AT&T, Dell and Cisco on building a social culture. Cheryl & Mark Burgess.
The Social Employee. Success lessons from IBM, AT&T, Dell and Cisco on building a social culture. Cheryl & Mark Burgess. 2014. ISBN 9780071816410. Very thorough job on what the four firms have done in this space. A very useful book when you are a large firm looking to benchmark your initiatives. The early chapters give any company good ideas about how to engage your employees and the benefits of spreading the social work around. I appreciated their guidelines to help put bounds around what can be done. Good easy to read style.
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