April 18th 2009
The Anatomy of Buzz Revisited. Real-life lessons in Word of Mouth marketing. Emanuel Rosen
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The Anatomy of Buzz Revisited. Real-life lessons in Word of Mouth marketing. Emanuel Rosen. 2009. ISBN 9780385526326. Rosen first published the ground breaking Anatomy of Buzz in 2000. This updated version brings in the growth in knowledge of social media and WoM marketingover the last 8 years. Using a technique of short tight chapters, Rosen creates a very readible text full of good case studies and examples. If you are in marketing, you have read his first book. This updated version deserves to be on your reading shelf as well. Great book for a coast to coast flight (or Vancouver to Florida) as it will take the round trip to fully appreciate everything in this book. Lesson learned for me? A 2007 Edelman Trust study stated that the most top rated source of trusted information was ” a person like me”, up there with a doctor or health care specialist. A CEO was rated number 8 and a PR person no. 10 on a trust scale. (well deserved rating I would say)
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