August 31st 2011
The Secrets of Word of Mouth Marketing. How to trigger exponential sales through runaway word of mouth. George Silverman.
Cover via Amazon
The Secrets of Word of Mouth Marketing. 2nd ed. How to trigger exponential sales through runaway word of mouth. George Silverman.2011. ISBN 9780814416686. This book is full of extremely current material applicable to content marketing. Silverman “invented” WoM marketing and has been at it longer than anyone. His idea of impact is to shorten buying decision times.
He has the stories and ideas to prove it. Some tidbits:
- In a believability ranking ( from 1 -21) , a statement from a trusted adviser ranked 1, whereas a company president giving an sales infomercial, ranked 18.
- Make your message simple – so its easy to deliver
- Make the client decisions easy
- Use real people and real stories
- How easy is your referral system?
- Customer service is part of marketing
- Are you creating raving fans?
- When in doubt ask , what would Google or Apple do?
This is a must buy for any marketer. Its your step by step guide to success.
Related articles
- Use Case Studies to Increase Word-of-Mouth Marketing (hubspot.com)
- Facebook Offers Advertisers Word of Mouth On Steroids (adrants.com)
- 82% of conversations affecting your word of mouth reputation are face-to-face (kevin.lexblog.com)
- Understanding the ROI of Customer Evangelism (hubspot.com)
- 5 Do’s and 5 Don’ts of Effective Word of Mouth Marketing (socialtimes.com)
- Think with Google: “Word of Mouth” study shows Google directly informs 146 million brand conversations a day (adwords.blogspot.com)
- Word of Mouth Marketing for Restaurants (gourmetmarketing.net)
- 5 Strategies to Maximize Word of Mouth Marketing (blogs.sitepoint.com)
Similar Posts:
- Word of Mouth Marketing. How smart companies get people talking. Andy Sernovitz
- Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand
- The Anatomy of Buzz Revisited. Real-life lessons in Word of Mouth marketing. Emanuel Rosen
- Brains On Fire. Igniting powerful, sustainable, word of mouth movements. Robbin Phillips, Greg Cordell, Geno Church, Spike Jones.
- Zarella’s Hierarchy of Contagiousness: The science, design, and engineering of contagious ideas. Dan Zarella
Category: Branding, Communication, Content Marketing, Marketing
