July 15th 2012

The Ultimate Guide to Marketing Your Business With Pinterest. Gabriella Taylor.

Cover of "Kindle Wireless Reading Device,...

The Ultimate Guide to Marketing Your Business With Pinterest. Gabriella Taylor. 2012. The author contacted me and sent along a review copy.  She has done a very good job on learning how to use Pinterest and laying out a how to guide for the rest of us.  I admit I looked at Pinterest at  first and really could not see the benefit beyond fashion retail. But it is much more than that. She calls it the social media bridge between emotional and commercial worlds, which is to marketers a Holy Grail.   Caution though, the site is addictive once you start to play with it. The book easily walks you through your learning about Pinterest, and using the tools available.  By the end you will feel confident in how to best leverage what Pinterest can do for your brand. At its present growth rate (4 Million daily users, and high uptake for retail sales) a marketer must take notice of this evolving social network.

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