the effortless yes. get all the sales you want, and make all you’ll ever need! Julie Steelman.
the effortless yes. get all the sales you want, and make all you’ll ever need! Julie Steelman. 2011. ISBN 9781936487028. This book languished on my shelf for quite awhile, superseded by more heavily promoted items. What I did not realize is that this book was written especially for female salespersons. I started it and found it fascinating how Steelman approached sales. This book opened my eyes as to how far off the mark most sales books were for this audience. The basics from all the other strong sales books were recognizable, but covered in different way. Enjoyable, clearly written, concise and useful, this is a book that every salesmanager should have in his library. I especially enjoyed her approach to cold calling ( helping new people), questioning, and the 12 sales archetypes with related asking for the business approaches. Her comment on objections, ” Objections are made by people interested in what you are selling., else why would they bother? ” Good two – three hr flight read.
Related articles
- Julie Steelman: What Are You Reading? (zanesafrit.typepad.com)
- Sales Training: My Cold Calls Are Not Working (customercentric.com)
- Conversation with @JulieSteelman, Author of The Effortless Yes! – Part 1 (zanesafrit.typepad.com)
- Taming the Cold Calling Demon: The art of selling (slavicabogdanov.com)
- Conversation with @JulieSteelman, Author of The Effortless Yes! – Part 3 (zanesafrit.typepad.com)
Category: Sales, Sales Effectiveness
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