Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny.
Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny. 2011. ISBN 9781591843832. The author has put down 33 first hand stories ( Eg Vibram barefoot runners, Dunking Donuts taste test, Jetblue) organized under ten different strategies. This is a book that should be in hands of every small business owner or small division owner. The stories are compelling, recognizable and very well organized (The author has a strategy for that as well) Smaller companies should be more nimble and market responsive than the giants. Great line that I extracted, over time incumbent companies grow to resemble their markets ( like owners look like their dogs) . Large companies acquire habits that smaller firms can get around and find opportunities. Good read and well put together.
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Category: Branding, Leadership, Marketing, Pricing