October 11th 2011
Social Media Analytics. Effective tools for building, interpreting 7 using metrics. Marshall Sponder.
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Social Media Analytics. Effective tools for building, interpreting 7 using metrics. Marshall Sponder.2012. ISBN 9780071768290. This is not a trivial book. It cuts right through the hype and shows the marketing professional how to extract metrics to demonstrate the usefulness of social media. It is chock full of current tools and where they are useful and where not. The book follows two cycles. The basics and the advanced. The advanced is deep and well described. Like any other practice to do this well requires hard thoughtful work. I defy the 20 something flash in the pan social experts to get their heads around this stuff.
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- Book review of Marshall Sponder’s Social Media Analytics (biznology.com)
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- Social Media Club Newsletter (9/1/11) (socialmediaclub.org)
- #measurePR with Marshall Sponder (Part II) (waxingunlyrical.com)
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Category: Content Marketing, Marketing
