November 3rd 2010
How to Create an Unstoppable Marketing & Sales machine. An introduction to Fusion Marketing. Christopher Ryan.
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How to Create an Unstoppable Marketing & Sales machine. An introduction to Fusion Marketing. Christopher Ryan. 2010. ISBN 9780982539729. Sub head:. This book promises lots and delivers much more. I have followed Chris Ryan’s blog for quite some time and it always very usable advice. This book is one of the few that addresses the need to align sales and marketing from the get go. He also like ourselves stresses the need for a framework to get the most out of sales and marketing. As well he tells exactly why, how to and what to do to “get” marketing , regardless of budget. His chapter on rescuing a failing marketing org is worth the price of the book alone. The chapter on producing big results with a small budget is jammed full of great ideas. A must buy for the C-Suite and all sales and marketers out there. He does not miss much in a well written, easy to read and understand instant classic.
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Category: Branding, Communication, Management, Marketing, Sales, Sales Effectiveness, Strategy
