Built to Sell. Turn your business into one you can sell. John Warrillow.
Built to Sell. Turn your business into one you can sell. John Warrillow. 2010. ISBN 9780986480300. Written as a business story, this is written as a clear blueprint for anyone owning a service business to turn his “baby” into a sellable product company. If you already have a product company, there is still a tremendous amount of work involved to make it salable. Well written, with very clear guidance and metrics presented to the reader. You will rip right through this one, but it hits well above its weight class. This is due to the success of the author in selling his own businesses.
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Category: Finance, Leadership, Management
Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.
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. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott. 2011. ISBN 9780470645956. This book is really on top of the real time marketplace, by the author right on top of this as well.. The premise was first, find put how the top 100 US companies are doing in the real time digital /social media space. So he sent out a request shaped around that he was writing a book on how companies are responding to this change in the marketplace. What a hoot – it was incredible the number of companies that he could not contact, or who did not respond. As well the ones who did respond were quite interesting, who, how soon ( minutes to hours to days) and the way they did (Personal, web form, take a survey, take a number and wait and so on). Meerman Scott then build a compelling up to date case on what to do, how to do it, tools to use and where the rubber meets the road on sales results. This gets my vote as the marketing PR book of the year. Its current, well researched and very well written. Every C-Suite dweller needs to read this one.
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Category: Branding, Communication, Lead generation, Management, Marketing, Sales Efficiency
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