November 24th 2008
Sales Blazers. 8 Goal-shattering strategies from the world’s top sales leaders. Mark Cook.
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Sales Blazers. 8 Goal-shattering strategies from the world’s top sales leaders. Mark Cook. 2008 ISBN 9780071546843. A good book for leaders like the VP and Director of Sales position , or any sales trainers. I really enjoyed the style and viewpoint of this writer. He has selected eight behaviors to focus on and they are very workable. I have bumped into several of them across different sales books:
- Start with a clean bill of health
- Spark a performance pursuit
- Get the express pass
- Play your depth chart
- Activate expectations
- Coach like a professional
- Offer RSVP feedback
- Heighten reward potency
With his background at Covey Institute, the author finds positive ways to help you get the most of out your team. Since he is a sales person himself, he understands the power of story and personal human anecdote. I got my copy at www.thecustomercollective.com
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Category: Leadership, Sales
