August 22nd 2007

New Ideas From Dead CEOs. Lasting lessons from the corner office. Todd G. Buchholz

New Ideas From Dead CEOs. Lasting lessons from the corner office. Todd G. Buchholz. 2007. ISBN 978006119628. You may have read the stories of these folks before . A.P.Giannini (Bank of America), David Sarnoff ( RCA) Tom Watson Sr & Jr., Akio Morita (Sony), Sam Walton, Estee’ Lauder, Ray Kroc, Mary Kay Ash, Walt Disney. Buchholz gives us fresh insights into their very different backgrounds, shaping moments, relationships and ultimate contributions. Lessons learned for me. The Open Source movement is built on a major technology sharing forum, well Sarnoff did that and more with building TV technology in the US a long time ago. We see that same sharing culture displayed by major firms today such as Herman Miller. I did not know the angst that Thomas Watson Sr put Tommy (Jr) through, nor really how crazy John Patterson of NCR , who single handedly invented professional sales in America, was yet he shaped Tom Sr into one successful salesman. Quick, easy read written by an economist who writes well and clearly. Lots to learn here. Did you hear the one from Seth Godin, ” I do no consulting. If I did, I would need to think I could help my clients. No one helps you change, change comes from within.’ This book could help start the change from within.

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