November 1st 2022
Building a Story Brand. Clarify your message so customers will listen. Donald Miller.
Building a Story Brand. Clarify your message so customers will listen. Donald Miller. 2017. ISBN 978071803333. To quote the author, ” If you confuse you lose”. This is the ultimate book on using stories to build your business. One of my clients pointed this book out to me and I am so glad they did. I read it in one sitting but I know I will go back to it many times. Many of the problems I find in my coaching clients have to do with the basic weakness and lack of clarity in their stories they take to prospects. Miller covers this topic very thoroughly – in all facets of your business including internally. Well worth the read and should be on your desk for years.
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Category: Marketing
