March 24th 2011
Make What You Say Pay. The language that opens minds, closes deals, & wows crowds. Anne Miller.
Make What You Say Pay. The language that opens minds, closes deals, & wows crowds. Anne Miller. 2010. ISBN 9781450583879. Her second book is just as good as the first Metaphorically Speaking. Well written, concise, the book gets right to the heart of things. With today’s marketing and sales being all about content, this book should be in everyone’s toolkit. You need to be able to quickly get to the point with the super busy life we all lead. Aside from the many great examples there are lots of great quotes. E.g. Jack Welch. The Internet is the Viagra of big business.
Related articles
- Book Review: Make What You Say Pay, by Anne Miller (salesandmanagementblog.com)
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- Building a Story Brand. Clarify your message so customers will listen. Donald Miller.
- Metaphorically Selling – Anne Miller -ISBN 0-9762794-0-1. Guest post from Chris Jordan
Category: Marketing, Sales Effectiveness