The Science of Selling. Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield.
The Science of Selling. Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield. 2016. ISBN 9781101993187. This is a lifetime of sales experience rolled into one terrific volume. The author has done all the hard work over several years to compile the scientific reasons behind successful sales strategies. In our firm we are very strong believers in knowing the mind and process of the buyer in driving marketing and sales through the building of trust. This author is firmly in this camp and has a plethora of examples of how you can make this work to dramatically improve your selling. Not just another sales book, this is must read for the sales manager and any sales person striving to be a high performer.
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Category: Lifeskills, Sales, Sales Effectiveness, Sales Efficiency
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