March 7th 2016
The New Rules of Sales and Service. How to use agile selling, real-time customer engagement, big data, content and storytelling to grow your business. David Meerman Scott.
The New Rules of Sales and Service. How to use agile selling, real-time customer engagement, big data, content and storytelling to grow your business. David Meerman Scott. 2014. ISBN 9781118827857. The author is the expert on this stuff. I have reviewed several of his books and he always delivers exactly what you need. I made so many highlights in this book that it seemed it would have be easier to just copy it all. Great stuff , like
- more people have access to mobile phones than have access to toothbrushes.
- the marketing staff needs to be the buyer expert, not just the product expert.
- marketers become expert in persuading the audience of many , the salesperson need to excel in persuading the individual buyers
- companies need to be educating the salespeople about the buying process.
- buyers operate in real-time
- salespeople need to be able to bring value to the discussion
He is all about the buyer and knowing the buyers journey. He peppers the content liberally with real world examples that are true and sadly, too funny in that they still occur. One of the better books for the beginner through to the expert , there is something for everyone in this book
Related articles
Similar Posts:
- Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.
- Buyer Personas. How to gain insight into your customers expectations, align your marketing strategies and win more business. Adelle Revella
- Insight Selling. Surprising Research on what sales winners do differently. Mike Schutz & John Doerr
- Pick Up the Damn Phone! How people, not technologies seal the deal. Joanne S. Black
- eMarketing Strategies for the Complex Sale. Ardath Albee
