November 9th 2015
Buyer Personas. How to gain insight into your customers expectations, align your marketing strategies and win more business. Adelle Revella
Buyer Personas. How to gain insight into your customers expectations, align your marketing strategies and win more business. Adelle Revella 2015. ISBN 9781118961506. A very well considered book that provides a thorough analysis and playbook on building successful personas for your business. . Chapter 10 brings it together on how to help guide sales teams with buyer insights and decision criteria to allow salespeople to do a much faster and better job of selling. The pages are full of insights and good practice on this subject. This is the authoritative text on the subject today and a must buy for all marketers.
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Category: Content Marketing, Marketing
