Archive for January 21st, 2013

Stop Selling Vanilla Ice Cream. Steve Van Remortel.

Vanilla ice cream

Stop Selling Vanilla Ice Cream. Steve Van Remortel.2012. ISBN 9781608323876. A complete walk through of a strategic planning process with a difference. The author takes you through all the steps to show you how to discover and develop the individual talents of your team and from there how to learn to better differentiate your company by analyzing all facets.  This system allows the planning team to look at the business with fresh eyes and to develop skills of continuous renewal.  Quite impressive. I have been in a few situations where the company could have benefited from this process. The book is logically organized and clearly written.