Conversion Optimization. The art and science of converting prospects into customers. Khalid Saleh & Ayat Shukairy.
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Conversion Optimization. The art and science of converting prospects into customers. Khalid Saleh & Ayat Shukairy. 2011. ISBN 9781449377564. Guy Kawasaki says ,”this book explains both the geeky stuff and the soft stuff. ” Too true. I though this was going to be dry tedious reading and was I wrong. From the first few pages I found this book to be refreshingly clear, well organized and eminently readable. I was very pleased to see how much the authors agreed with our own marketing framework and persona work of the Content Marketing course. If you sell anything on the web, this is a must have marketing book for your library – it will not grow stale or out of date in a hurry. There is too much in here for me to even attempt to summarize it.
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