August 8th 2011
The Upside of Irrationality. The unexpected benefits of defying logic at work and at home. Dan Ariely.
Cover via Amazon
The Upside of Irrationality. The unexpected benefits of defying logic at work and at home. Dan Ariely. 2010. ISBN 9780061995033. The sequel to Predictably Irrational by one of my favorite economists. His stuff is just so “useful”. You will learn about many interesting things like:
- The disincentive value of very high cash bonuses
- How creators place a very high value on their work
- Not invented here is a very basic flaw in our makeup
- the “identifiable victim” impact on fundraising
- the failure of online dating to solve the singles problem
- how emotional cascades impact on decisions
- the danger of theorizing without the data (trusting your gut)
Very readable, so human, the writer spins a compelling book that I could not put down.
Image via Wikipedia
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Category: Leadership, Lifeskills, Marketing
