November 22nd 2012
Strategic Sales Presentations. Jack Malcolm.
Strategic Sales Presentations. Jack Malcolm. 2012. ISBN 9781935963529. This is a very important book for all salespeople. There is now no excuse for boring presentations that do not move the sale forward. I appreciate how the author has melded the recent presentation work of Duarte and Garr Reynolds (with some help from Steve Jobs) on the how with all the research on why and where you need to spend energy and time. The book is very tightly written with every chapter brimming with terrific advice, examples and research. The author is a very serious sales pro who any sales person would be advised to learn from. He has valuable content, great structure, validated by research and experience. I really enjoyed that he left PowerPoint to the very end – which is exactly how you should do this to present well. Great companion book for a cross country flight. If you follow this book , you will sell more, much more.
Related articles
- Top Sales Presentation Mistakes as Seen by Senior Level Decision Makers (customerthink.com)
- How To Find The Perfect Diagram For Your Presentation (rohitbhargava.com)
- What Makes a Sales Presentation Strategic? (rocketbuilders.blogspot.com)
- Stories Don’t Always Work (customerthink.com)
- Reports of the Death of Sales Presentations Are Greatly Exaggerated (rocketbuilders.blogspot.com)
- Integrating Whiteboard Scribing Videos into Power Point Presentations (business2community.com)
- Sales and Marketing the Six Sigma Way (rocketbuilders.blogspot.com)
- What Do Aristotle, Daniel Kahneman, and Jack Welch Have in Common? (jackmalcolm.com)
Similar Posts:
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Category: Leadership, Lifeskills, Sales
