March 17th 2010
Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe.
- Image by Getty Images via Daylife
Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe.2010 ISBN 9780470487853. This is a game changing book for marketing. Jaffe is a prolific writer, blogger and customer care advocate. This thoroughly researched book illustrates the winning metrics that tell us we spend way too much on customer acquisition and way too little on customer retention. Since the social media wave dramatically affects the impact of WOM marketing, he speaks about some very serious stuff. In our efforts to drive new sales, and close new clients, we can lose sight of the tremendous value in getting more work from present clients. Jaffe delves into using social media to help your present customer base become enthusiasts who drive more business through referrals than you ever get through your acquisition campaigns. See lots at www.jaffejuice.com. www.youtube.com/jaffejuicetv , www.facebook.com/jaffejuice, @jaffejuice and www.flipthefunnel.com
Related articles by Zemanta
- Cause marketing motivated through challenges (socialmedia.biz)
- How Can Social Media Benefit Marketing? (ricksrss.com)
- What Is Article Marketing Strategy Accomplishing For A Business? (webmanmarketing.com)
- Service First, Success Second (thriveal.com)
- Experts Provide Insight on How to Make Social Media More Effective for Marketers (eon.businesswire.com)
- Make What you Offer Customers Stand out (conversationagent.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=c0245ca7-01ff-41e6-90c2-2e6a89a6129d)
Similar Posts:
- Engage! The complete guide for brands and businesses to build, cultivate and measure success in the new web. Brian Solis
- Social Marketing to the Business Customer. Paul Gillin & Eric Schwartzman.
- Highly Recommended. Harnessing the power of word of mouth and social media to build your brand and your business. Paul M. Rand
- The Social Media Side Door. How to bypass the gatekeepers and gain great access and influence. Ian Greenleigh.
- Social Nation. How to harness the power of social media to attract customers, motivate employees & grow your business. Barry Libert
Category: Branding, Marketing, Sales Effectiveness
2 Responses to: “Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe.”
[…] Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe. (regnordman.com) […]
[…] Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe. (regnordman.com) […]