June 13th 2009
Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman
Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman. 2009. ISBN 9780470405505. What a delightful easy to read and valuable book. Nulman is a guy who has a whole host of successful campaigns behind him ( check out his client list! When you read his thesis – you come up with , why not do it this way? If you have any interaction/involvement with marketing – this is a must read book for you. If you want a very enjoyable entertaining business book (That happens to “surprise” have some Vancouver related references.
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Category: Branding, Communication, Lead generation, Marketing